DINA IZTELEUOVA
EN | IT
Brand strategist & creative partner

Brand strategy
for ideas that
move.

I help companies and individuals build distinctive brands through research, positioning, communication strategy and creative execution.

Work with me →View selected work
Brand strategyGo-to-marketCreative & contentInternational projects
Dina Izteleuova, brand strategist
Strategy
Culture
Impact
IdeasPeopleBrandsMarkets
Creative event atmosphere01 —

Creative
Events & Projects

From cultural initiatives to high-impact brand experiences.

→Abstract market launch architecture02 —

Startups &
Go-to-Market

Positioning, messaging and launch strategy for bold ideas.

→Purple mountain landscape03 —

Established Brands
in New Markets

New stories, new audiences, real momentum.

→
Selected work

Real brands.
Real movement.

A selection of projects across tourism, education, innovation and consumer brands — united by a belief in the power of a clear story.

Kazakhstan mountain landscape
KAZAKH TOURISM

Destination brand storytelling for a new global audience.

Collaborative education team
TEACH FOR QAZAQSTAN

Communication strategy for systemic change.

Modern university architecture
ESIL UNIVERSITY

Brand strategy and brand identity development.

TROYA brand concept
TROYA / VOLSON.KZ

Positioning and content for a growing lifestyle brand.

My approach

From insight
to cultural impact.

Strategy, storytelling and creative execution — connected. A flexible process tailored to each brand, market and moment.

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Brand Strategy

Research, positioning and brand architecture for lasting relevance.

→
▥

Go-to-Market & Market Entry

Market insight, entry strategy and launch planning.

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Creative & Content

Campaign concepts, content strategy and creative direction.

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Pitch & Presentation

Compelling narratives for investors, partners and key audiences.

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Proof & experience10+ yearsin media & communications
◎International
projects
◇Young Lions
Cannes 2018
✳Strategy &
creative execution
♙Cross-industry
experience
About

A global perspective.
A local understanding.

I’m Dina — a brand strategist, creative copywriter and content producer with 10+ years in media, communications and international projects.

More about me →
Dina Izteleuova
StrategyStorytellingPeopleCultureOpportunity
Insights

Ideas, perspectives
and what’s next.

View all insights →
Mountains
APR 12, 2024

Why destination brands need a new narrative

Architecture
MAR 3, 2024

From local to global: lessons for Kazakhstan brands

Event audience
JAN 18, 2024

The power of purposeful events in brand building

Contact

Let’s create
what’s next.

Have a project, a question, or just want to say hello? I’d love to hear from you.

dinafox.work@gmail.com